Toy Republic started with a simple idea: bring back the magic of walking into a real toy store. The kind of place where every shelf feels like a little adventure and every visit ends with a smile.
What began as a single neighborhood store in New Jersey has grown into five locations across NJ and NY — each one packed with the toys kids actually want, the brands families trust, and the viral favorites everyone is talking about.
We're a family-run business, and we treat every customer like part of ours. From Squishmallows and sensory toys to plush classics and limited collectibles, our team curates each shelf with the same care we'd give our own kids.
In 2025, we were honored to be ranked the #1 Toy Store in Paramus by Google Reviews — thanks entirely to the amazing families who shop with us. That trust is everything.
Whether you're hunting for the latest drop or just stopping by to make a kid's day, we can't wait to see you in store.